Defining my Target Audience (Audience Research)

 Target Audience: A primarily 16-25 year old middle market audience that likes to be entertained.

Middle Class Audience: An audience with the class demographic of BC1C2 would have access to all ranges of media due to their relative wealth, which allows them to buy technology with easy access to different sources of media . A middle class audience has a high cultural capital.

Entertainment-Desiring audience: An audience which interacts with media for simple entertainment usually area relatively passive in terms of audience interaction - they don’t largely critique of celebrate the media, instead they simply watch for simple dopamine, knowledge, etc. In a Global Web Index study, it was found that 60% of audiences simply engage in media for entertainment - rather than knowledge, or cultural competency. 

16-25 Age Audience: This type of audience, of Generation Z, Digital Natives, are highly adapted to media and technology that those of old age brackets aren’t used to. This audience is somewhat active in terms of interaction to the media, as this age bracket is commonly renounced for its activistic tendencies and relatively Center-left viewpoints. Around 60% of this audience use social media - by which this younger audience can easily interact with all forms of media due to horizontal integration.