Audience Engagement (Audience Research)

 Popular Culture:

My Target Audience would be actively engaged in Pop Culture due the their age (16-25) making them more likely to have social media such as twitter, where Pop Culture is commonly discussed and commented on. My target audience, although knowledgeable on current events in Pop Culture, wouldn’t be necessarily “obsessed” over celebrity culture, etc, due to the idea that my audience simply wants to be entertained, and would rather not highly interact with the media. My audience would be involved in both mainstream and subgroup Pop Culture, as most teenagers and young adults align themselves with a specific group on social media, for comfort, stability and general entertainment (for example, sub-groups such as “Coquette,” “Indie” and many others.) 

Universal Music Group (UMG) Music Videos:

My Entertainment-oriented audience is highly likely to interact with UMG music videos, as Universal commonly cater to populism due to their high status of being the biggest music company in the world. Universal, being a horizontally integrated media creator attracts members of my target audience due to their high engagement with social media’s, which UMG may use to promote and distribute their music and music videos.

Upon recent years, due to young people (16-25 year olds,) and their desire for subcultures in the media (emo subcultures, indie subcultures, upon many others,) big record labels have began recruiting non mainstream artists (such as UMG recruiting Black Sabbath, Red Hot Chili Peppers, Evanescene, etc.) to cater to a rise in middle market and mainstream audiences desire for alternative and non-pop music (e,g a rise in alternative artists such as Lana Del Rey, Mitski, etc.) This makes middle market audiences (my target demographic) more likely to branch their media horizons to areas such as indie-rock, rock, and alternative music in general.