In November 2023, I created a pretend marketing pitch for actor Jake Gyllenhaal and the Brand Carhartt, by using Canva and Picsart to create this advertising board. The aim was to align value consensus between the two, which I did by aligning both Carhartt and Gyllenhaals brand identities of durability (whereby Carharrt presents itself as a urban and durable apparel store - and Gyllenhaal presents himself as a versatile and durable actor - who has embodied multiple roles of pop culture that Carharrts target audience of primarily American youths would have seen and resonated with.)
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