Focus Group (Audience Research)

 

Name: Kitty Cooper

Age: 22

Gender: Woman

Occupation: Beautician

Physcographic: Mainstreamer and Struggler

Interests: Vintage fashion, Pop-art, 60s music.

Favourite Music-Video: Rehab by Amy Winehouse

Quote: I like 60s and 70s music specifically soul music as it is different to popular music of today. I like Amy Winehouse because I feel as if she is the most recent person to cater to 60s music in the mainstream industry of music. I occasionally listen to alternative rock music such as artic monkeys and royal blood. I like watching music videos as I like that they can present artists intentions physically such as through outfits.

Name: Lola Rogers

Age: 17

Gender: Woman

Occupation: Student/ Part-time entrepreneur

Physcographic: Mainstreamer and Succeeder

Interests: Health and Wellness, Beauty, Fashion

Favourite Music Video: Runaway by Kanye West

Quote: I like house music and American rap music as I feel like it represents me as a person. I rarely watch music videos but sometimes I might watch them if I like the song a lot. House music resonates with me a lot.

Name: George Burnham

Age: 16

Gender: Man

Occupation: Student

Physcographic: Explorer and Struggler

Interests: Football, Formula One Gaming

Favourite Music Video: Gangnam Style

Quote: I like a lot of music types, but I like particularly alternative and independent music that is non mainstream music as I do not resonate with pop music.

Name: Oliver Crawford

Age: 17

Gender: Male

Occupation: Student/Part-Time Sales Assistant 

Physcographic: Mainstreamer and Reformer

Interests: Football, Fashion, Indie Music

Favourite Music Video: Wrecking Ball by Miley Cyrus.

Quote: I like indie music such as soft indie and rnb such as Steve lacy and frank ocean as it make me feel elated with life and it allows me to feel fulfilled and contemplate my feelings. I rarely watch music videos as I only care for streaming music.

Name: Lee Cooper

Age: 55

Gender: Male

Occupation: Builder

Physcographic: Mainstreamer and Explorer 

Interests: architecture, alternative music, football

Favourite music video: Fire by Kasabien

Quote: I like listening to alternative music on radio stations such as BBC radio 6 and other alternative music. I rarely watch music videos; and when I do, it’s usually for the sake of memories.

Name: Faye Cooper

Age: 49

Gender: Female

Occupation: Dental sales assistant 

Physcographic: Explorer and Reformer

Interests: Travelling, Family, Art

Favourite Music Video: Everlong by The Foo Fighters

Quote: I listen mostly to 70s and 90s rock and alternative music. I like the kings of Leon and the Foo Fighters but I never ever really watch music videos.