Official Entry (final music video and website)

 Music Video: 

https://youtu.be/qXCLAH6uM-w?feature=shared

Website:

https://zaccooper4.wixsite.com/my-site-2

First Draft

 Music Video:

https://vimeo.com/1022626172

Website:

https://zaccooper4.wixsite.com/my-site-2

Intertextuality used in my Music Video (Production)

 I included firstly intertextuality links to 80s brand logos, both reflecting my band, The Zodiacs link to big companies such as UMG, whilst also appealing to the retro-aesthetic many individuals of Generation Z are socially interested in, particularly the rainbow Apple logo, the old Apple logo from the 20th century.

I also used a love actually intertextuality, where both my main characters look back at each other in awe without looking back at the same time, representing the romantic side of my video.

I also used a dancing scene on the bench that is a direct intertextual link to the breakfast club, also linking back to the 80s aesthetic of my band, whilst also engaging my audience of 16-25 that would have watched classic films such as the breakfast club as they « like to be entertained ».

I also used an Arctic monkeys poster  he final scene, linking to the indie-rock genre that the Arctic monkeys as a band are apart of- whilst also closing the video on a soft note, representing the romance between the two characters before my main character goes away to Univeristy (which link to my target audiences of 16-25 as they will relate to it.) The lyric is from the  « I wanna be yours » record that is highly popular among young adults today.

Easter Eggs (Production)

 I have included 3 Zodiac signs dotted around my music video for the fans to find, all of which zodiac signs are an album in my « The Zodiacs » band’s discography.

I have also included a secret page for eager fans to find by clicking on a star in the bottom header of my website - which leads them to another page that tells them the next name of my single. (There is no sign to the easter egg as it is aimed for the super fans amongst growing prosumerism (Jenkins) whereby people are in hopes to tell other fans online - common for audiences that like to be entertained)

Contact Sheet of the Music Video (Production)

 

Editing the Music Video (Production)

                                            

Here is a brief look at all the texts/overlays I used on my music video. I took an overlay that changed the dimensions of my music video to almost look like an 80s camera, in order to build on the nostalgia of my video. I then used Picsart to custom make my own font, in either black or red, to match the colour theme of both my music video and my website.

Contact Sheet of the Photoshoot (Production)

Over the time of filming, I created a sheet of photos to use in my website.